Program of Retail in Detail: Digitech 2024

AI can be either a powerful weapon or an expensive mistake. Those who harness it correctly gain an edge, while those who bet on the wrong technologies and underestimate preparation can fail. Why do some companies thrive with AI, while others burn money? Where should AI be implemented, and what are the essentials you can't do without?    

Agentforce, pleased to meet you. A game-changing innovation. It seamlessly integrates AI with human capabilities and transforms various aspects of your business. Agentforce agents work autonomously – analyzing data, making decisions, and executing actions without human intervention. With a revolutionary level of automation for both routine and complex tasks, your employees' hands are freed to focus on high-value work. This approach represents the future of AI, delivering impressive results already today.

Despite significant advancements, AI in retail is far from being able to design and manage optimal stores on its own. Specialists in areas such as space planning, operations, logistics, and supply chain management have no reason to fear for their jobs. On the contrary, skilled professionals will benefit from new AI-powered tools, enabling them to tackle tasks that were previously impossible or too labor-intensive. We'll demonstrate how AI helps find the optimal layout for categories on the sales floor or design and update planograms, and explain why capable specialists are still indispensable.

We will demonstrate how artificial intelligence reduces losses at self-checkout stations while elevating the shopping experience. With enhanced security measures, AI not only detects errors but also identifies potential theft. AI-powered systems make shopping faster and more efficient, ensuring smooth and quick payments, benefiting both retailers and customers.

Join us for a practical overview of document workflow digitalization in retail and discover how automating invoicing, orders, and other key processes can boost your operational efficiency. We’ll introduce technologies like iNVOiCE FLOW that simplify collaboration between suppliers, retailers, and finance teams, leading to reduced administrative burden and improved efficiency. We’ll present real-life examples of how digitalization helps eliminate errors, speed up document processing, and enhance transparency across the entire retail chain. Finally, we’ll explore how future trends, including artificial intelligence, can bring further innovations to your business.

What happens when you place the customer at the center of your focus and listen to the data they reveal about themselves? Tips and examples from using Customer Data Platforms.

We’ve all been there – overwhelmed by an avalanche of information, making it hard to identify what’s truly relevant. We'll show you how smart use of artificial intelligence can help you achieve two key goals. First, gain a deeper understanding of your company’s market position, who your customers are, and who you should be targeting. Second, once you've acquired customers, learn how to provide exceptional care, ensuring they stay loyal. We’ll explore how to engage with your target audience and how to combine customer service insights with generative AI to create your own virtual assistant.

Step into the world of customer support innovation, where technology takes on the role of the operator. Meet Alzee, our robot capable of effectively communicating in multiple languages via voice, chat, and email. Alzee is constantly learning, adapting, and improving its capabilities. You'll see examples where it even outperforms humans and hear how it can surprise customers, monitor itself, and assist its human colleagues.

L'Oréal is not only at the forefront of cosmetic innovation, but also uses cutting-edge technology to revolutionise the industry. From artificial intelligence tools that analyze skin and provide personalized recommendations, to augmented reality apps that enable virtual product trials, it is changing the way customers perceive and experience beauty. With advances in sustainable packaging, personalized skincare and the use of big data to predict trends and customer preferences, L'Oréal is setting new standards. These technologies not only improve the customer experience, but also bring efficiency and innovation to product development, making beauty more personalized, inclusive and accessible to all.